Dash Marketing Hub Q2 2023
This proposal is a continuation of the Dash Marketing Hub, an official fork of the Dash Incubator, focused on grassroots marketing and promotion of Dash, and on community energizing/engagement.
This cycle we are continuing with the more decentralized leadership which replaced the initial single Proposal Owner role with the Director roles. Hub Directors at this time are myself (TheDesertLynx), Kanuuker, and Pozo, with one (myself) acting as a Treasurer (no change since last cycle). Full details on governance particulars can be found in our Rules document, with no changes since last cycle and changes since the previous cycle remaining highlighted in yellow.
Current Admins (in addition to the Directors who also act as Admins) remain unchanged and are GreekNick, Rion, whysmh4dash, and VVALTER_DASH (renamed as VONCAN).
Below is a breakdown of our spending this past cycle:
We are continuing with our modular approach where our base ask covers basic social media and graphic bounties as well as miscellaneous community tasks, while larger asks are created as part of separate proposals. However, since those separate proposals tend to expire and are not ongoing, we will report on the progress of those proposals under this proposal.
Our initial advertisement campaign with Brave Browser highlighting the all-in-one wallet has concluded. Please find the more detailed report here. We are also in the initial stages of advertising the upcoming Maya Protocol integration.
Our merchant bounty has since been migrated to this proposal’s fund. We have also produced a staking and spending onboarding video, which will be added to the official Dash YouTube channel. Additionally, this onboarding proposal is targeting a small adoption project in Lebanon, where we are looking to create a small hotspot in a university/commercial district in Beirut on a shoestring budget. Beirut is a good target as they have a young, educated population that already possesses USDT or other stable coins, significant inflation, and a government that has shown no interest in regulating cryptocurrency. Unlike the previous Venezuelan efforts, we are going to concentrate on a very small locale with a lot of small, independent retailers. Only if we get a hold there will we look to expand our market.
This quarter the base monthly funding ask remains at 100 DASH. This represents roughly 2% of the total Dash treasury. This amount represents a similar purchasing power amount of last cycle, and as such we have continued to make due with less purchasing power, and save larger asks for larger projects. While we have run out of funds on a consistent basis before the superblock, we’re choosing to cut costs and wait for a potential price growth-induced repricing of tasks rather than expand our base ask.
All operations of the Hub funded by this proposal are subject to the latest Rules published here: