Maya Protocol Integration Brave Ad Campaign - Dash Marketing Hub
This proposal is to fund promotion of Dash’s upcoming addition to the Maya Protocol through a Brave advertisement campaign and the creation of promotional materials.
We seek to replicate and improve on the success of our previous Brave advertisement campaign to maximize the impact of the integration of Dash into the Maya Protocol, which is targeted for early April. Please see the report with analysis of the previous Brave campaign below:
The Maya Protocol is a friendly fork of THORChain and is a cross-chain decentralized finance protocol powering a decentralized exchange and automated market maker. Maya shares the majority of its codebase with THORChain, which thankfully means that the Dash Incubator was able to repurpose most of its prior work on the ill-fated THORChain integration. Most importantly, Maya will enjoy much of the same network effect. Popular interfaces including launch partner THORWallet will seamlessly aggregate Maya and THORChain (as well as other single-chain DEXes such as Uniswap, Pancake Swap, etc.) under a single user interface. Dash’s addition to Maya means that it will be able to be swapped for any THORChain-supported asset (and more) in a decentralized manner.
We aim to specifically target the "Dash joins DeFi" angle: users can one-click swap Dash for any number of tokens, earn trustless yield in Dash for any amount (essentially providing the perfect user experience to the trustless shares offering that Dash is currently lacking), and in the future even obtain collateralized decentralized loans. The targeted call-to-action is for users to stake Dash on Maya, and swap other coins for Dash.
Our reputational goal is for targets to see that Dash is a modern project that has prioritized being a part of the exciting new Web3 and DeFi ecosystem, instead of an old coin being left behind. We aim to demonstrate that Dash has the reputation and capital to be included in cutting-edge project launches, and will participate in the increasingly interconnected DeFi ecosystem in the future.
Our conversion goals are for targets without Dash to swap to it from one of the many coins supported by the greater THORChain/Maya network. Existing Dash users will use Maya for swapping between other coins instead of the CEX they were using. Both groups will also stake Dash in the Maya Savers function, and will earn from swap volume.
We are targeting:
-A $20,000 Brave advertisement campaign
-One professional video showcasing the integration and instructing users on how to use Dash on Maya
-One Twitter space with the Maya team highlighting the partnership to both communities.
We are requesting 525 Dash total, split up over three months for 175 Dash per month so as to compete as little as possible with other DFOs. The precise figure for the $20,000 ad campaign target depends on price fluctuations (Brave’s campaign minimum is $10,000, so barring a catastrophic event we should have no issues), while the other costs are in fixed Dash amounts due to the Marketing Hub’s model.
In the extremely unlikely event that the officially-announced integration falls through for whatever reason, we will put these funds towards a future Brave campaign. Key targets coming up this year (for which we plan to do Brave campaigns in the future) include the relaunch of DashDirect’s private debit cards, the Evolution release, and another yet-to-be-announced major integration.